I develop brand stories through thoughtful design, conceptual imagery, and cultural relevance. By staying observant and collaborative, I translate ideas into cohesive expressions.
Most recently, I served as a senior brand creative for Banana Republic, where I led branding for collaborations with Peter Do, Vogue World, HBO’s The White Lotus, and more. I’ve also worked with brands like Billionaire Boys Club/Icecream, Neighborhood, WTAPS, Burton Snowboards, Amazon, NBA, and Chelsea Market.
Born and raised in the Bronx, I thrived in the noise of the city. It exposed me early to an open world of curiosities. I also found deep inspiration in the alps of Germany and Switzerland, where I was drawn to Swiss typography, bauhaus, and mid-century German design.
I believe everyone deserves good design, and the chance for voices to be expressed visually in a way that moves others.